Books
I have no books in the pipeline at the moment BUT am hopeful that I will have the opportunity to produce at least one as soon as I am happily settled into a semi-permanent position
For the moment, there is a rather nice reference to the data analysis methods developed within my doctoral research in Dr. Patricia Bazeley's recent book on Qualitative data analysis with NVivo, Sage Publications, London. 2007, page 192-193
Ian Coxon, an industrial design student at the University of Western Sydney, has a passion for ‘new mobility vehicles’ (sustainable, semi-covered two or three wheeled vehicles). In taking a hermeneutic phenomenological approach to the design project, he has found that NVivo’s hierarchical coding system was the perfect vehicle for displaying the structure of his (and others’) experience of using these vehicles. His Taxonomy of Experience (ToE, outlined below) demonstrates a range of human factors that designers of these vehicles might consider. It also provides a model for further design-related investigative research (for a range of design projects).
Ian Coxon’s Taxonomy of Experience1
The body~ SOMATIC EXPERIENCE
Sensorial stimuli – taste, sound-hearing, smell, touch, sight; Comfort
THE HEART~ AFFECTIVE EXPERIENCE
Negatively valenced affect (7-1) – sense of revulsion … lack of emotion
Positively valenced affect (1-7) – excitement of danger … mystical moments, joy, elation
THE HEAD~ COGNITIVE EXPERIENCE
Conation – reflective thought (doing) – heightened awareness, physical tension
Cognition – reflexive thought (thinking) – personal identity, detachment
OUT THERE ~ CONTEXTUAL FACTORS
Environmental/ Regulatory/ Social/ Existential/ Corporate factors
1Ian breaks some of the ‘rules’ for structuring coding systems in the ToE, at the level of his specific nodes. This is because it is driven by a particular purpose where the essential focus of the ToE is its structure, rather than the content of the specific nodes. When it is applied for an alternative design purpose, the specific nodes will be different, but in any case, all essential components of an experience need to be listed in a readily accessible way that can be immediately converted to other tools without relying on NVivo’s querying options.